by Bobby McCarthy
Copyright (c), 2003, My Daily Driver -- All Rights Reserved
All I want for Christmas? Jeesh, this is only November! Why is My Daily Driver.com asking this
question? Well, for every year that has passed since I was a child, the arrival of the "Christmas"
season has crept closer and closer to Halloween. I suppose, back in the day, folks were just more
patient, or perhaps just a tad more traditional. I have not completed a year by year side by side
taste comparison as to when the first reference to the "Holiday Shopping" season begins. But, it does
seem to come earlier with each passing year.
I don't mean to focus only upon the "Christmas Season", as I know it is supposedly a "religious"
holiday. I use this moniker to identify the single greatest retail enticement known to western man.
Valentines Day, Mothers Day, Fathers Day and even Arbor Day cannot hold a candle to the "Christmas
Shopping" season. Regardless of your religious persuasion, you cannot possibly escape the retail media
blitz surrounding this season. And as I stated before, this blitz seems to occur earlier and earlier
each year.
The use of This Months Article forum to express myself regarding the "Holiday Season" may have
some of our loyal readers confused. Usually, this space contains insightful information spanning through
the repair of brakes to rebuilding a carb to how to get started in buying a classic car etc. Well, not
this month boys and girls.
I grew up in a Pennsylvania coal town during the '60's and '70's. If I placed myself upon a
"hypothetical" psychiatrist's couch, the hypothetical diagnosis for my obsession with vintage cars
would be due to my upbringing. Speaking of my upbringing and the gist of this article, lets touch
upon Aluminum Christmas Trees.
You may have at one time or another, if you're old enough, had an Aluminum Christmas Tree adorn your
domicile. I grew up near the "Steel City", so an Aluminum Christmas Tree made perfect sense. In
addition, we would set out those plastic candles upon the windowsill. Aluminum, Steel and Plastic.
That's Christmas, baby.
Holy smoke Mister Article writing Man, where the hell are you going with this? Oh, yeah, well I
guess I digressed from the current subject matter. Umm, well where was I? Oh, yeah, the onslaught of
corporate retail's unending surge to force you to begin your "Holiday Shopping" in May only to accelerate
your purchases in November and December. Whew, I almost lost you there.
All right, I am back on track. So, as an owner and driver of a classic/vintage car, what do you want
for Christmas? Now, if you buy into the
"He's making his list he's checking it twice, he's gonna find out who's naughty or nice",
scenario, your in trouble.
Why do I say this? Well, lets be honest. I have yet to meet a classic/vintage car driver that wasn't
in one way or another "naughty". That's why we do this, isn't it?
If in fact "Santa" is actually "checking his list", then I am sure that his eyes will bug out of his
head when he reaches my name. I feel confident that there are a whole bunch of you out there that fall
into the same category, Naughty.
This is My Daily Driver.com and although we may not make the "A" List (Santa's List), we still want to
know what you want for Christmas. We will compile a list and unlike sending it to the North Pole, we
will forward to your local Auto Parts store.
So here is your only opportunity to make your "Christmas List". We'll check once, maybe twice. But be
rest assured, we will do our best to send your information to the appropriate automotive outlet.
I suppose we are succumbing to the early shopping spree laid down by the corporate retail regime. But
think about it, who would you rather have handling your "list"? The North Pole or My Daily Driver.com?
Yep, I thought so.

|